our mission

Let us help you

Welcome to ElderSense, a stress-free solution for finding high quality, senior living, assisted living homes, adult group homes  and information about them in Phoenix, Scottsdale, Mesa, Surprise and Tucson, Arizona.

When it comes to finding assisted living for older adults, ElderSense has everything you need:  a full selection of senior housing and eldercare communities, a close-knit community of friends and bloggers, and a marketplace with a full-range of products and services for better senior living. We list pictures, prices,  locations and types of care offered.

ElderSense’s mission is to help make sense of eldercare  living options outside of your own home, in a simple, fair and unbiased way. We operate with compassion and integrity, and we’re committed to always putting your loved one first. We do not get a fee when someone moves into a home that someone  has found on ElderSense.

who we are

  • Information For Aging In Place
  • Where To Find Your Local Senior Living Resources
  • Engage With Others
  • Products For Better Senior Living

our team

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P.K. FieldsFounder/CEO

PK Fields, first conceived the idea for ElderSense while trying to find the best care for her seriously ill parent who lived out of state. After realizing the obstacles involved with finding quality care and services for aging loved ones, she created ElderSense, to help others looking for assisted living homes, communities and memory care resources.

P.K., has worn just about every conceivable hat in her storied professional life. First as an associate feature film producer, then as vice-president of marketing at Billboard Entertainment, then as head of digital marketing and content development for Mirage Resorts and Caesars Entertainment properties, including the Bellagio, Mirage, Treasure Island, Beau Rivage, Golden Nugget, Paris Las Vegas, Bally’s, and Hilton Gaming Properties, among others.

At Mirage Resorts, P.K. was responsible for building their digital strategy, developing leads, lowering cost per acquisition, and using social and digital media to drive ROI for Mirage’s online efforts. At Caesar’s, she grew online revenue by 72% through use of target media and by building relationships with such partners as AOL, Travelocity, Expedia, Travel Zoo, Yahoo! and Priceline.

Her expertise in all things marketing, media, and hotel hospitality, have served her well for her current role as founder of ElderSense.com. Designed as a “Yelp for eldercare,” ElderSense.com offers quality eldercare, senior housing, resources, and services for those seeking help with their elderly parents and aging loved ones. Of all the hats she’s worn, running an Internet company that focuses on care and compassion for a good cause is the hat she loves most.

When she’s not ruling the digital media world, P.K. can be found climbing Machu Pichu, hiking the Grand Canyon, kayaking the Salmon River, doing charity work in South America, serving on the board of the UCLA Center on Aging, and cycling the mean streets of her hometown L.A. on her custom Trek Domane road bike.

She is a mom to two very accomplished sons and a force of change to the world around her.

She currently serves on the Arizona Assisted Living Home Association and the Case Manager Society of America’s Phoenix chapter boards and was formerly on UCLA’s Longevity Center board.

 

 

 

 

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Jim MoloshokExecutive Advisor and lunch provider

Jim Moloshok serves on various digital media company boards, gives advice to venture capital firms in the evolution of media consumption and how consumers relate to content across multi-platforms, and has invested in companies that overlap his areas of expertise and passion.

Before entering the investment and entrepreneurial world fulltime, Moloshok most recently was president, Digital Initiatives for Home Box Office.

Before joining HBO, Moloshok was part of the turn-around team that went to Yahoo! in 2001 to help it recover from the dotcom collapse, building Yahoo! back to be the leading portal with all of its content areas ranking first or second in their categories.

Prior to joining Yahoo!, Moloshok was one of the founders of Windsor Digital, a venture capital firm cofounded with Terry Semel, former Chairman and CEO of Warner Bros. Studios and then Chairman and CEO of Yahoo!

Moloshok also spent eleven years at Warner Bros. as co-founder and president of Warner Bros. Online, and president and CEO of Entertaindom.com. Moloshok also served as SVP of Warner Bros. marketing and advertising.

Moloshok started his professional career working in local television.

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Beverly JasutaArizona Brand Ambassador

Beverly Jasuta is a 20 year Arizona native working across the senior care industry. She has an Assisted Living Managers license and has managed multiple senior housing facilities. She founded and ran Care Plus Connection, an assisted living consulting company designed to help owners to operate on a more profitable basis, advising senior homes on complying with state housing rules and regulations for assisted living. She has also worked in the non-medical senior field, in the assisted living industry and in senior medical supplies; working with assisted living facilities and nursing centers, and training senior housing staff.

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Tom MartinArt Director, Designer

As an award-winning art director and designer, Tom Martin has been responsible for some of the most memorable images in motion picture advertising during the last twenty years including “Jurassic Park,” “Schindler’s List” to “Dressed To Kill” and “Parenthood,” Tom has set a standard for creativity, giving each film a distinctly unique look for everything from photography, logos and one-sheets, to standees and assorted merchandise. He has worked Steven Spielberg, Robert Zemeckis, Ron Howard, Ivan Reitman and more, creating marketing and advertising campaigns for over 200 films through his own agency, Martin Art Direction, Inc. http://www.design-1-1.com.

Louis and Dad

Louis TenenbaumAdvisor, Aging in Place Guru

Louis Tenenbaum, founder of the Aging in Place Institute, is a former carpenter and contractor, and a leading thinker, speaker and consultant on Aging in Place, the idea that our homes are the most desirable and economical place for housing and care. Though everyone agrees Aging in Place is a good idea, it has not become successfully mainstream, leading Louis to study housing and care systems for older Americans. In 2010 Louis wrote Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge, published by the MetLife Mature Marketing Institute. Tenenbaum helps business, not-for-profits and communities understand their business model relationships for Aging in Place.

Louis completed his first home modifications in 1988. He was the first design build contractor specializing in home modifications for Aging in Place starting in 1991. He works with communities notfor-profits, business and foundations as well as families and individuals on home and community design, innovative business models for aging in place, marketing to older consumers and better ways to educate and motivate consumers and communities to act responsibly on their own behalf.

He loves the irony of waking up stiff and sore every morning while feeling vibrant every day.

Jagadish Channagiri

Jagadish ChannagiriChief Technology Officer

Jagadish has 20+ years’ experience as a Programmer, Executive, and Entrepreneur. He is the Co-Founder of Hopper Development, a Software Consulting company based in Calgary, Canada. As the founder and CEO of Moogilu, he built Healthcare, Finance, CRM, and Cloud Hosting solutions. As the VP Engineering/Operations at Bittorrent he led the team that developed Clients and Infrastructure with 100+ million users. He pioneered local search at GeoTouch where he was the CTO and VP Engineering. He has worked as a senior executive and engineer at Intel, AMD, Oracle, and Mentor Graphics.

His education background includes degrees in Electrical Engineering, Environmental Science and Engineering, and Computer Science.

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Treva BrandonManaging Editor

TREVA BRANDON, Managing Editor of ElderSense, is a Los Angeles based writer and editor, content creator and multigenerational fitness and lifestyle expert.

Treva began her writing career at BBDO New York where she created TV, radio, and print campaigns for Fortune 100 companies such as Visa, Pepsi, Pizza Hut and Gillette. As a writer and editor, she has worked across every platform including writing on-air promos for CBS, Paramount, and the CW Network, creating interactive advertising for E-Trade Financial and Oracle, and developing social media for various clients.  In addition to her advertising work, Treva has created content for reality TV, feature films, and adult fiction.

Treva has built a reputation as one of the west coast’s most respected multigenerational fitness and lifestyle experts. Having worked with clients of all ages and abilities, she is now using her knowledge of exercise and health and wellness to manage the depth of information featured across the ElderSense site and content network.

When Treva is not developing and acquiring original content for ElderSense, curating the ElderSense blogger network of social media influencers, and bringing the voice of ElderSense to the written page, she is running marathons, playing competitive USTA tennis and volunteering as a Special Olympics coach.

Treva’s interest in working with ElderSense came from her dedication and personal understanding of the issues facing adults dealing with elderly loved ones.  She is an only child with aging parents and is living the “ElderSense Experience” firsthand. Her mission is to take what she has learned about eldercare and multigenerational health through life experience and apply it not just to her parents, but also to anyone coming to ElderSense, where the best interest of those in need comes first.

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