ElderSense wins $75,000 in Second Street Pitch Competition


by Hayley Ringle

ElderSense, a Phoenix startup that helps families find senior living options for loved ones, beat nine other local tech-focused startups Feb. 23 as the winner of the second Street Pitch competition at CityScape.

ElderSense qualified for a $75,000 investment: $50,000 from Arizona Founders Fund, and a last-minute surprise $25,000 from Michael Hool’s Hool Ventures.

P.K. Fields, CEO and Founder of ElderSense…