Louis Tenenbaum

Louis and Dad

Louis Tenenbaum, founder of the Aging in Place Institute, is a former carpenter and contractor, and a leading thinker, speaker and consultant on Aging in Place, the idea that our homes are the most desirable and economical place for housing and care. Though everyone agrees Aging in Place is a good idea, it has not become successfully mainstream, leading Louis to study housing and care systems for older Americans. In 2010 Louis wrote Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge, published by the MetLife Mature Marketing Institute. Tenenbaum helps business, not-for-profits and communities understand their business model relationships for Aging in Place.

Louis completed his first home modifications in 1988. He was the first design build contractor specializing in home modifications for Aging in Place starting in 1991. He works with communities notfor-profits, business and foundations as well as families and individuals on home and community design, innovative business models for aging in place, marketing to older consumers and better ways to educate and motivate consumers and communities to act responsibly on their own behalf.

He loves the irony of waking up stiff and sore every morning while feeling vibrant every day.