Our Team

PK Fields Reich


PK Fields Reich, first conceived the idea for ElderSense while trying to find the best care for her seriously ill parent who lived out of state. After realizing the obstacles involved with finding quality care and services for aging loved ones, she created ElderSense, to help others looking for assisted living homes, communities and memory care resources.

P.K., has worn just about every conceivable hat in her storied professional life. First as an associate feature film producer, then as vice-president of marketing at Billboard Entertainment, then as head of digital marketing and content development for Mirage Resorts and Caesars Entertainment properties, including the Bellagio, Mirage, Treasure Island, Beau Rivage, Golden Nugget, Paris Las Vegas, Bally’s, and Hilton Gaming Properties, among others.

At Mirage Resorts, P.K. was responsible for building their digital strategy, developing leads, lowering cost per acquisition, and using social and digital media to drive ROI for Mirage’s online efforts. At Caesar’s, she grew online revenue by 72% through use of target media and by building relationships with such partners as AOL, Travelocity, Expedia, Travel Zoo, Yahoo! and Priceline.

Her expertise in all things marketing, media, and hotel hospitality, have served her well for her current role as founder of ElderSense.com. Designed as a “Yelp for eldercare,” ElderSense.com offers quality eldercare, senior housing, resources, and services for those seeking help with their elderly parents and aging loved ones. Of all the hats she’s worn, running an Internet company that focuses on care and compassion for a good cause is the hat she loves most.

When she’s not ruling the digital media world, P.K. can be found climbing Machu Pichu, hiking the Grand Canyon, kayaking the Salmon River, doing charity work in South America, serving on the board of the UCLA Center on Aging, and cycling the mean streets of her hometown L.A. on her custom Trek Domane road bike.

She is a mom to two very accomplished sons and a force of change to the world around her.

She currently serves on the Arizona Assisted Living Home Association and the Case Manager Society of America’s Phoenix chapter boards and was formerly on UCLA’s Longevity Center board.